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JAN 03, 2025
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Featured Student Column: Equity Research Report

High-Yield Saving Accounts, Robo-Investors, Loan Refinancing, and Zero Annual Fee Credit Cards. The One-Stop Online Bank Called Sofi

Analyst: Daniel Lu*
Research Assistant: Samuel Zou*
* Stony Brook University
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This report takes a deep dive into the current valuation of the fintech firm Sofi and supports a hold recommendation. With promising macroeconomic trends and financial leeway, Sofi is on track to become a renowned online banking platform. We examine the firm's income statement and balance sheet. It would be difficult to analyze the firm using traditional methods as discounted cash flow and dividend discount models are incompatible with the firm. Instead, we rely on peer comparisons and a Monte Carlo simulation. A positive upward trend and strong management however point to potential upsides that Sofi has.
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